Playing footsies...in the street!

I almost couldn't believe it when, going shopping with Nyllady, we saw just near the entrance of the shop we were going to (for who might be interested, "Stefan" in Serravalle (Pistoia)) this picture! Why did they put it there? To attract customers! And is there any best way to attract customers than showing a couple playing footsies on a giant board? Congratulations to the owners of that shop, really a great idea! (And, by the way, this picture is on "Feet Under The Table" since quite a long time in this page).